Writing for a blog as a guest writer is becoming the best was to market your company. It is very different from writing for your blog. Think of it as getting published in a magazine or newspaper or even getting interviewed on TV!
To many professional are running to get their blog up and running, but think about it.
• Do you have enough contacts to make a difference in your business to develop and market a blog?
• Are you at minimum getting the proper clicks for the time you are putting in? What is your ROI?
• The people you are sending your blog to are these not business relationships who already know about your work?
• How large a reach do your existing connections have?
In summary, you are like salmon swimming upstream, spending to much valuable time to remain where you are?
What is the solution? Writing for someone else’s blog! However, the challenge is, do others want to help you? The answer is no, assuming the bloggers you know are in the same professional space.
The apparent simple solution is to write for bloggers who can boost your business and not just write for yourself or your competition which equals limited ROI!, write for a blog who can get you more exposure. The NOT SO SIMPLE part of the solution is how to identify organizations that will accept your work?
The question becomes which blogs are these and where do you find them? The answer is they are trade association blogs! While some of the readers for trade association blogs are your competitors, the fact is that today many potential clients read trade blogs to identify people who are perceived as well know in the field, “SMEs.”
The other great news is that trade associations are always looking for rich, and new content from guest bloggers. Some may even use recycled content depending on who first published it and did you retain ownership of the article.
For example, The Association of Corporate Executive Coaches (ACEC) publishes a blog which goes out to thousands of coaches AND organizations hiring coaches! While first spots go to the members of the association, they will also accept original content from non-members.
One other little-known fact, few writers fail to optimize their publications due to failure to link their release to their website and other digital marketing outlets such as Twitter, Facebook, LinkedIn, etc. This failure is a costly mistake because they are not pushing Google and other search engines to recognize them which means they are not moving up to the first page for client searches or client recognition, this is called SEO Search Engine Optimization.
Resources:
www.saleshub.ca/blog/why-blogging-is-important-for-seo
www.socialmediatoday.com/content/blogging-more-important-today-ever
Contact: cb@acec-association.org for more information about being published on the ACEC blog.
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