The Power of Videos!

Savvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.

• Live Internet video will account for 13 percent of Internet video traffic by 2021. Live video will grow 15-fold from 2016 to 2021. (Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021)*
• Globally, videos will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016 (Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021)*.
• 59% of executives say they would rather watch a video than read text.Wordstream
• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
• By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
• YouTube is the second most trafficked site, after Google. (Alexa)
• One minute of video is worth 1.8 million words. (Forrester Research)
• Users view more than 500 million hours of video each day on YouTube. (Business Insider)
• 59% of executives say they would rather watch a video than read text. (Wordstream)
• 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
• In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
• 51% of all video plays are on mobile devices. (Adelie Studios)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
• 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)
• 78% of marketers say their most effective SEO strategy has been creating more relevant content (Marketingprofs.com)

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References:

* https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html

** https://biteable.com/blog/tips/video-marketing-statistics/